About me

Make your business thrive in Africa

Build, structure and grow your business sustainably and financially

Market entry Mozambique


Expand your African footprint to Mozambique and set up a venture with the right partner, market research and business model to succesfully enter the market.

Startup development


Find the right sustainable business model, plan and structure your startup accordingly to grow your business.

Finance business partner


Get key insights in the performance of your company based on new data analysis. Set up new financial models and dashboards to track your KPIs

About me

Hi there, my name is Guy Janssens, around for 35 years and exploring Africa since 2015.

I moved back to Mozambique in March 2022. This time to stay. After quitting my job in Kenya a year ago, I took a year off, travelled through West Africa on a motorbike and thought about my next step. I decided it is time to go ‘home’.

On this page I will tell you more about myself, how I came to set up my own consulting company called “Without A Box” in Mozambique and soon you will also be able to read some blogs about my life and travels here. 

My Journey

I have lived and worked in Mozambique, Kenya, and Uganda but traveled most parts of the continent. And what a journey it has been 🙂 It changed a lot of my beliefs and values. I realized that some things about life I learned before, might be one-sided and maybe even narrow minded. Africa is growing fast, innovation is all around and it is really improving life (and not something like rapid delivery). I also live life more happy and day by day now; I became more positive. More caring about the world, (y)our community, about sustainable business that contributes to the planet. And subsequently, caring less about material things or what will happen in a few years. 

I came to see the immense potential (and challenges) that are present in Africa.  Growth and innovation are happening and I want to be part of this. 

Why and how?

I have met many bright-minded entrepreneurs and creatives  the last years in Africa who are looking for skills like finance, business planning, strategy, and professionalization in or of their organization. They want to grow their business but do not have all the necessary skills to do that. That is where I want to step in: structuring and growing these companies and empower local innovation and development. 

After >10 years of operational, business development, financial and managerial roles in food, e-commerce, retail, FMCG, floriculture, and tourism, I think I can say I have become a bit of a jack of all trades (and an idealist I guess). I have built and grown companies, I have led and professionalized finance and operations teams. To me, this broad skillset is pivotal when it comes to building and growing sustainable business in Africa.  

The challenges I can help you with

Market entry
Mozambique

Expand your business to Mozambique and set up business here. 

  • Market research
  • Develop a sustainable and tailored business modelbusiness plan and budget
  • Find the right partners on the ground.
  • Set up your company

Startup
growth

Structure and grow your startup to the next level.

  • Develop the right business model
  • Co-create your business plan
  • Financial modelling
  • Develop your marketing and sales funnels
  • Start testing, growing, improving and monetizing. 

Finance
business partner

Get key insights in your performance and improve the way of working in finance.

  • Quick scan of the current way of working
  • Develop new data analyses to get key insights
  • A dashboard tracking your KPIs
  • Set up new financial model
  • Train your team in new processes and way of working

Oh, and you can also contact me for.....

Some of my previous work experiences

Charlie's Travels

General Manager

Charlie’s Travels is an off the beaten track Travel Agency based in Kenya. Mission is to change people’s perspective of Africa by offering a different way of traveling. Away from mass tourism, built together with communities.

  • End responsible for strategy development and operational execution
  • Grown company from <10 FTE to >40 FTE, from <1 mln EUR revenue to >4mln Revenue (From Startup –> Scale up)
  • Set up and implemented our sustainability strategy increasing our carbon offset, get certification and train our partners

Xclusive Cuttings

Finance Manager

Xclusive Cuttings is a Dutch-Ugandan flower cuttings organisation based in Uganda. We produced millions of cuttings in our greenhouses in Uganda, to be exported to the NL. 

  • I was financially end responsible for all 3 Ugandan entities with over 700 FTE
  • Improved our forecasting, budgeting and reporting
  • Created better visibility and understanding in our operational data and processes and thus was able to lower our procurement costs and increase productivity.

Frieslandcampina

Business Development Africa

FrieslandCampina is one of the biggest dairy cooperatives in the world. Our aim was to expand our business in Africa through M&A, improved product/brand offering or start greenfield. 

  • Responsible for among others market research, competitor analysis, value chain and route to market analysis and subsequent business plan of several African markets
  • Worked on acquisition of dairy company in Ivory Coast.
  • Wrote business plans and developed business cases for product range expansion in existing markets. 

Compras.co.mz

Finance & Operations Director

Compras is an E-commerce venture in Mozambique. We were one of the first online platforms in Mozambique offering a wide range of mostly technology products to be ordered online and delivered to your door. 

  • Streamlined our financial and order process
  • Improved our financial model to get a better understanding of our performance. 
  • But mostly, I helped a good friend to set this up, in whatever way i could 🙂

General Manager

Charlie’s Travels is an off the beaten track Travel Agency based in Kenya. Mission is to change people’s perspective of Africa by offering a different way of traveling. Away from mass tourism, built together with communities.

Finance Manager

Xclusive Cuttings is a Dutch-Ugandan flower cuttings organisation based in Uganda. We produced millions of cuttings in our greenhouses in Uganda, to be exported to the NL. 

Business Development Africa

FrieslandCampina is one of the biggest dairy cooperatives in the world. Our aim was to expand our business in Africa through M&A, improved product/brand offering or start greenfield. 

Finance & Operations Director

Compras is an E-commerce venture in Mozambique. We were one of the first online platforms in Mozambique offering a wide range of mostly technology products to be ordered online and delivered to your door. 

  • End responsible for strategy development and operational execution
  • Grown company from <10 FTE to >40 FTE, from <1 mln EUR revenue to >4mln Revenue (From Startup –> Scale up)
  • Set up and implemented our sustainability strategy increasing our carbon offset, get certification and train our partners
  • I was financially end responsible for all 3 Ugandan entities with over 700 FTE
  • Improved our forecasting, budgeting and reporting
  • Created better visibility and understanding in our operational data and processes and thus was able to lower our procurement costs and increase productivity.
  • Responsible for among others market research, competitor analysis, value chain and route to market analysis and subsequent business plan of several African markets
  • Worked on acquisition of dairy company in Ivory Coast.
  • Wrote business plans and developed business cases for product range expansion in existing markets. 
  • Streamlined our financial and order process
  • Improved our financial model to get a better understanding of our performance. 
  • But mostly, I helped a good friend to set this up, in whatever way i could 🙂

What do people say about me?

Source: Linkedin

Get in touch...

 Just reach out to me and we will have a short chat to discuss your challenges. From there we see if there is a possibility to work together.

Phone +258 858302729

Email g.w.janssens@gmail.com

Without A Box, Sociedade Unipessoal Limitada

NUIT 101436586

Address Maputo, Mozambique Bairro Triunfo, Rua das Amendoeiras 136